Why Analyst in Action Exists?
This isn't a collection of Power BI tutorials. It's a collection of investigations.
Every article begins with something that happened in a real project. A KPI that didn't look right, a semantic model that had grown too complex, a performance issue that refused to go away, or a seemingly simple change that turned out to have far-reaching consequences.
Sometimes the answer is a DAX measure. Sometimes it's a modelling decision. Sometimes the real problem has nothing to do with Power BI at all.
Analyst in Action is where I document those investigations, the thinking behind them, and the lessons they've taught me along the way.
The Story of Analyst in Action
Meet the Author
My name is Tarun Gupta, and I work on enterprise Business Intelligence solutions based in Belgium.
Over the years, my work has taken me far beyond building dashboards into semantic models, governance, automation, Databricks, Microsoft Fabric, and the operational side of analytics. What keeps me interested, though, isn't the technology. It's the questions behind it.
Why do two reports disagree? Why does a model become difficult to maintain? Why do small design decisions have such a lasting impact? Those are the kinds of questions I enjoy exploring, both in my day job and through Analyst in Action.
Outside of work, you'll usually find me writing, experimenting with new ideas, or mentoring Power BI professionals who want to think beyond reports and toward building better BI platforms.
I don't have all the answers but I do enjoy chasing the right questions.
Thanks for stopping by. I hope you find something here that makes your next BI decision just a little easier.
Let's Connect
Thanks for taking the time to visit Analyst in Action.
If an article sparked an idea, helped solve a problem, or simply made you think differently, I'd love to hear from you.
Send me an email if you'd like to ask a question, share feedback, or just say hello.
Connect with me on LinkedIn to follow my work and join the conversation.
If you enjoy the long-form articles here, you might also like BI Bits, my LinkedIn newsletter where I share shorter insights, practical tips, and lessons from building enterprise BI solutions.
See you in the next investigation.